Content strategy truly owes a huge debt of gratitude to two things: content management systems and social media; both of which became prevalent in the mid 2000s. It is no surprise then, that approximately 4 years later, the discipline of content strategy was popularized. Companies were suddenly given the freedom to publish content quickly and … Continue reading »
Latest Entries
Guerrilla Content Strategy For Homepage Content
The homepage of a website. No other piece of web real estate is as much a battle ground where content wars are won and lost. The perception from senior decision-makers in any enterprise organization is that this highly visible piece of communications property is prime land for any and all content that relates to the … Continue reading »
Content Strategy in Canada
To think about content strategy in Canada, one word comes to mind: “Pioneer”. Certainly this second largest country in landmass alone has known its fair share of pioneering, but with respect to the influence of the Internet on content work like content strategy and content marketing, many of us who are working in these disciplines … Continue reading »
Gutenberg Is Dead.
Shh! Do you hear that? It’s the sound of a content paradigm shift. It’s been happening slowly over the past 10 years, evolving and changing the very essence of what it means for content to be consumed and created. What started as a trickle from content creation to conversation has become a groundswell movement of … Continue reading »
Planning Your Enterprise Content Strategy for 2013? Here Are 2 Industry Reports You Don’t Want to Miss!
By the end of the fourth quarter, many organizations are either starting to or mid-way through objective setting for 2013. If you’re one of the 74% of organizations that is planning to hire content strategy roles in the next twelve months, or if one of your objectives is to increase the value of content assets … Continue reading »
Are You A Content Enabler – or a Gatekeeper?
“Chaos is inherent in all compounded things. Strive on with diligence.” ~ Buddha If you were to walk into many enterprise organizations and ask to speak to the web department, you would probably be introduced to a small group of individuals who work separate and apart from many of the other organization’s functions. While the … Continue reading »
Content Strategy Is A Process Not A Deliverable
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” ~ Sun Tzu Buzzwords like strategy are so overused in business today they’re almost cliché. Solutions and processes are “strategic”, problems must be solved “strategically”, and everybody is a “strategist”. It sounds … Continue reading »
